One of the hottest new trends on the web is adding audio to your web site. I've mentioned some resources, including Sonic Memo by Jay Jennings to easily get your audio onto your web site. That's the easy part. But what do you say? How should you say it? What else can you do with audio recordings besides just talk to your visitors?

Until recently, no one was answering those questions. You were on your own. Fortunately, Paul Evans put together a system called Audio C4 to show you how to maximize web audio for your site. Just to be clear, Audio C4 is not another audio service. It's a resource that includes an ebook, audio examples, video, templates, message script examples, and step be step instructions on how to create the best messages before you ever record a word.

Paul shows you how audio can be more than just saying howdy to your visitors. He'll show you how to create a welcome that people will actually want to hear. He also shows you how to use audio for testimonials, newsletter/ezine "audio-zine", audio postcards, email audio and even audio ebooks. Everyone else is telling you to add audio to your web site. Paul is the only one I know of that's telling you what to say and how to say it via your web audio.

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